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We Are All About the Guest Experience

GuestRights is a membership program for hotels and resorts that place a high value on guest experience. GuestRights' goal is to set new standards of guest satisfaction by helping to establish guest expectations and facilitating communication between hotels and their guests.

The foundation of GuestRights is the Guest Bill of Rights, a list of ten customer service mandates that each member hotel must agree to uphold. The Guest Bill of Rights is the standard that ensures that each guest receives the best possible level of customer service during their stay. This commitment goes a long way towards increasing guest trust and confidence, the basis for developing consumer brand loyalty and increasing occupancy and revenues.

How does GuestRights increase a hotel's revenues?

Satisfied guests are nearly twice as likely to return to the same hotel again (source: Hotel & Motel Management) and, as most hotels know, repeat customers generate the most revenues for hotels. Therefore, hotels can significantly increase their bookings using GuestRights' tools and services, all of which are designed to ensure guests are completely satisfied with their stay. We even offer our GuestRights Guarantee that member hotels will improve their guest loyalty and ratings.

*subject to Terms of Trademark Use

The Guest Bill of Rights

The Guest Bill of Rights is the cornerstone of the GuestRights organization because each member hotel must agree to uphold these principles. The Guest Bill of Rights is the guests' assurance that they will have the best possible stay.

What is the Guest Bill of Rights?

The Guest Bill of Rights is a list of ten rights that all guests should expect and demand from the hotels they stay in and that all of our member hotels have agreed to honor and uphold. The complete list of rights can be viewed here.

The Guest Bill of Rights covers virtually every concern that any potential hotel guest will have. Hotels that adopt the Guest Bill of Rights find that their occupancy rates and revenues increase over time because their customer loyalty grows. This makes GuestRights and the Guest Bill of Rights a vital tool for hotels facing a weakened travel market.

Guest Bill of Rights is a registered trademark of GuestRights, and can only be used with written permission. If a hotel meets GuestRights eligibility, it will be allowed to use our logos and trademarks on its marketing materials and website.

The Guest Bill of Rights Survey

The Guest Bill of Rights (GBR) Survey is a tool for guests to let hotels know how satisfied they are with the service. By completing these surveys after their stay, guests will be bringing any issues or concerns to management's attention and giving hotels the information needed to address any customer service concerns.

The ten question survey also validates a hotel's continued eligibility into GuestRights membership program. If a hotel isn't following the Guest Bill of Rights and providing the proper level of customer service, they will be disqualified from the GuestRights program. However, if a hotel meets GuestRights' eligibility, they are permitted to use the GuestRights Certified Hotel trademark in their marketing materials and on their website.

RatingsBoost

Service

Our RatingsBoost Service makes it easy to identify satisfied guests who submit positive GBR Surveys and automatically encourages them to leave positive ratings, reviews and comments on popular travel websites. You have a choice between automating these emails or sending them manually. This service is sure to boost your standings on these popular travel websites, such as TripAdvisor.

All of the above benefits are included in the GuestRights membership. The monthly GuestRights membership fee is only $1.00 per guest room. To join GuestRights, click here to sign up.

CommentCard Service
Guests are more likely to give open and honest feedback when comment cards are given by a neutral third-party like GuestRights. This optional service gives guests a means of providing their fair and constructive feedback.

Extensive research has gone into the development of this CommentCard Service. It has been optimized to provide the maximum benefit to hotels. Hotels can see how satisfied their guests are and can identify trends and areas that need improvement.