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The Guest Bill of Rights (GBR) Survey is a tool for guests to let hotels know how satisfied their guests are with their service. By completing these surveys after their stay, guests will be bringing any issues or concerns to management's attention and giving hotels the information needed to address any customer service concerns. |
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| The ten question survey also validates a hotel's continued eligibility into GuestRights membership program. If a hotel isn't following the Guest Bill of Rights and providing the proper level of customer service, they will be disqualified from the GuestRights program. However, if a hotel meets GuestRights' eligibility, they are permitted to use the GuestRights Certified Hotel trademark in their marketing materials and on their website. |
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| To become a GuestRights member, hotels must complete the membership application. Once the completed application is received, the preliminary membership is activated and the Guest Bill of Rights (GBR) Survey is placed on the GuestRights website. |
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| Every time GuestRights receives a completed survey, we will email it to the member hotel so they can keep track of their progress in the Hotel Account area (see below). Each member hotel will need to receive a minimum of 25 surveys during the application period and an on-going minimum average of 10 surveys each month following. Survey details will always remain confidential. |
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GBR Survey data can be viewed anytime on our website in a secure, password-protected account area. In addition, hotels can choose if they want each individual GBR Survey and/or monthly reports emailed to up to four people within an organization.
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| GBR Survey data can be viewed and analyzed many different ways. It can be viewed for any date range or other criteria and can be sorted by date, guest name, room number, type of guest, guest gender, etc. Data can be viewed as a spreadsheet or as detailed reports. This data can also be downloaded as an Excel spreadsheet. |
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GuestRights' very detailed charts and graphs make it easy for hotels to identify trends and areas that need improvement. Charts and graphs can be generated for virtually any data set including the following:
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| • Line Chart of total average GBR Survey grade by month |
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| • Bar Graph of total average GBR Survey grade by month |
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| • Pie Chart of total average GBR Survey grade for any time period selected |
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| • Line Chart showing total average of each if the 10 questions on GBR Surveys, by month |
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Each Guest Bill of Rights (GBR) Survey can be viewed in detail showing each specific selection from any guest. In addition to the response to the ten questions, GuestRights also collects basic demographic and marketing information from each respondent. Survey details will always remain confidential. |
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| Our GBR Surveys can also be easily and seamlessly added to your own website. We provide you with the code and simple instructions for doing so. |
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All hotels are given a GuestRights Grade which is determined based on the hotel's average GBR Survey grade for the past 60 days. In order to qualify for membership into GuestRights, hotel's must receive a GuestRights Grade of "A" or better. GuestRights Grades are given as follows: |
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| 90-100% | AAA |
| 80-89% | AA |
| 70-79% | A |
| 65-69% | B |
| 60-64% | C |
| 50-59% | D |
| below 50% | F |
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| More information about the GuestRights Grades can be found here. |
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Our RatingsBoost Service makes it easy to identify satisfied guests who submit positive GBR Surveys and automatically encourages them to leave positive ratings, reviews and comments on popular travel websites, such as TripAdvisor. |
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| Our GBR Survey, which includes all of the above, is included in your GuestRights Membership. The monthly cost of your membership is only $1.00 per guest room in your hotel. |
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Service
